Ara Footwear

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HighSoft Technology ™

We've married the feeling of your most comfortable athletic shoes with our pumps and ballet flats and other categories of footwear.  Super soft uppers, a highly flexible outsole, a supple and padded insole, and special foam insert hidden under the ball of the foot combine to create an indescribably comfortable walking experience. 


Fusion4 Technology™

The 4 in Fusion4™ represents the four ways in which the foot individually finds fit: upwards, to the sides, diagonally, and downwards. Superior fit is achieved through a dynamically flexible HiFlex™ upper that stretches in all the right places and a Dyerngy™ sole that varies in the way it yields to pressure and motion in the forefoot and heel. The result is superb comfort without fatigue.



The waterproof, breathable and highly durable GORE-TEX® membrane has been specially engineered to maintain dry feet and optimal comfort in any type of weather. Maximum heat transfer and outstanding moisture management ensure a perfect climate, even in extreme conditions. 


About Ara

For over six decades, ara has been known for crafting shoes that combine attractive design with the perfect fit. A family owned German company with the highest quality standards and leading edge designers, ara combines traditional craftsmanship with innovative technologies to take you through every step of your day and night. Our commitment to style, fit, and quality has allowed ara to become one of Europe's greatest footwear producers.

ara shoes are created through a process that combines intensive hand-crafting with up to 130 individual operations. By owning all of our production facilities in 6 countries, we ensure that no corners are cut. Only the highest quality materials are used and our shoes are subject to independent testing and reporting on a regular basis. It goes without saying that production takes place at the highest technical level and conforms with all international environmental standards. From casual sneakers to flats and pumps to GORE-TEX® boots, ara’s high quality standards are integral to all of our footwear lines.

Relentless German engineering and sophisticated European styling combine to produce our legendary fit and function. ara designs each shoe to cushion the foot's complex anatomical structure. Special features, such as a range of widths and flexible materials ensure that the shoe adapts to the foot, not the foot to the shoe. Specially developed ara functions such as shock absorption and superior breathability deliver unparalleled comfort and stress-free walking. ara shoes come in half sizes and multiple widths in order to provide a perfect fit.

Shop the ara Collection